Turn heads—and trigger strikes—with the Electric Sunrise, a high-visibility squarebill crankbait from BassButterBaits designed for maximum flash and reaction bites. At 3.3 inches and 1/2 oz, this bait is built for deflection, vibration, and long casting performance.
 
The bright gold belly fades into a vivid magenta-purple back, creating a sunrise-inspired gradient that stands out in stained, muddy, or low-light conditions. A bold black shad dot adds a familiar strike zone for bass to hone in on. Whether you’re burning it through shallow cover or working it along rock transitions, the Electric Sunrise demands attention and punishes hesitation.